Here are the remaining 3 deadly sins of sales professionals. Number 5 being the most abused and feared of most sales professionals. What’s interesting is this is the very tool necessary to close sales.
I want to share with you a concept that I remind all of my clients and newsletter members of every single month, The Art of Translation. As readers and serious students of sales, deal flow, business and the sales presentation, your focus while reading all articles (with highlighter in hand) is to ask yourself with each sentence, “How can I translate what I’ve just read into my own situation?” I guarantee you can, if you’re adept at the art of translation.
Many managers are either too lazy to deal with the various challenges that inevitably aries in business.Or they are too scared to fire the other lazy employees,so they just end up doing the extra work themselves.What's worse is most of the leaders aove the managers know what's going on, but they are also too lazy for the same reasons so do nothing about it and end up losing money everyday.Learn how to break this danderous cycle.
Find out the shortcut to hiring good salespeople and learn how to create an exact "recruiting blueprint" of the type of people you need to hire.This article reveals the absolute most important question you must ask every candidate...and it's not what you think.
If you want to write compelling copy that tugs at the emotional heartstrings of your prospects, you really must know the “11 Simple Strategies Even An Idiot Can Use, To Electrify Your Sales Copy!” Because when it comes right down to it, just like you don’t need to be van Gogh to create a painting you can sell...The truth is, you don’t need to be a world-class copywriter to write copy that can sell either.
This is a guide for authors on how to get celebrities to endorse their books, a great way to boast sales and garner extra publicity. This is a trade of their testimonial in exchange for additional exposure and/or credibility.
Years ago, I went into an expensive restaurant with a group. The waiter asked us for our order. I don’t remember what the order was for, but I do remember this; The waiter gave a funny look and said "The Cod isn’t very fresh today, may I recommend the Scrod?" or words to that effect. As he went around the table, he either complimented us on our choice or made a small suggestion on our selection. We were listening to his every word.
As a Tri Star distributor & trainer for 12 years, the subject brought up at sales training the most was CLOSING. You know, that magic thing you say at the end of your demo that MAKES people buy.After studying selling technique for years, I had memorized, and could use, enough technique to close for 6 hours and never repeat myself.
I kept hearing about TOMA (Top Of Mind Awareness).My Newspaper Rep swears by it. Now I know why.It's not a deep psychological principle designed to profit the advertiser. It's a Company. They put on seminars for newspapers. Newspapers pay them. I went to their website, hoping to find evidence of TOMA working for the advertiser. SOME of their testimonials should be from guys like us, Right? No.
Years ago, I had a conversation with a friend who was thinking of getting a job in sales. He asked me which I thought was better, Salary or Commission. This was my answer...
We were going to Vegas! Wednesday, Thursday, & Friday the store would be closed. We had 2 choices: worry about how much money we were losing by not being in the store, or using our trip as a way to get a boost in business. About half an hour before we left for the airport, almost on a whim, I took a piece of typing paper & put a sign on the store's front door.
We started putting belts on for free ( no charge for belt or installation) mostly with elderly people. A strange thing happened. We started getting people coming in, buying our higher priced machines; telling us that the reason they came in was that we treated their friend very well. That we put a free belt on for them. THAT'S why they came here to buy & not somewhere else.
When I was a Tri-Star distributor & sales trainer, the subject that came up the most , next to closing, was how to handle Objections. I don't mean questions like " is this bagless" or " How does this compare to a Dyson?" I mean objections that always start with" I CAN'T buy it now because....." I decided after about 10 years of selling in home that I was sick of hearing these same old objections. Some people never hear objections.. If you do, read on.
I define Wealth as being totally independent. Living off your investments. Having at least a Million dollars in liquid assets. Possible? Yes. In fact, not just possible. After YEARS studying Marketing & Sales. I found the answer. I didn't INVENT the answer, I'm not that smart. But I found it.
When a customer calls for a price, what is the best thing you can tell them? After decades of testing, research, & trial & errorI have come to this conclusion.
Big Lessons From 30 Years’ Freelance Copywriting by Dan Kennedy
….would fill a shelf full of books.
